Due to the 2011 Tōhoku earthquake and tsunami, the broadcasts of episodes 11 and 12 were delayed and were later aired as a double feature on April 21, 2011. The first ten episodes aired on Japanese television channels MBS, TBS and CBC between Januand March 11, 2011. Subsequently, more commercials were shown in the same slot revealing the characters and cast. The series was announced in a commercial slot during the anime series Togainu no Chi. Gen Urobuchi and Ume Aoki then joined the project as scriptwriter and character designer respectively.
During the early planning stage, Iwakami decided not to adapt an existing work in order to give Shinbo more freedom in his direction style. Puella Magi Madoka Magica began development after Akiyuki Shinbo expressed his desire to work on a new magical girl series to producer Atsuhiro Iwakami while they were working on Hidamari Sketch and Bakemonogatari.
It follows the story of 14-year-old Japanese middle school student Madoka Kaname, who is offered the chance to have any wish granted on the condition that she become a magical girl and fight against evil witches. Puella Magi Madoka Magica is a 2011 Japanese anime series created by Magica Quartet (consisting of Akiyuki Shinbo, Atsuhiro Iwakami, Gen Urobuchi, and Ume Aoki), produced by Shaft, and distributed by Aniplex.
The cover of the sixth Madoka Magica home media release volume, featuring the main characters.
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